“Don’t find customers for your products, find products for your customers.” –Seth Godin
Blog post is an article on predetermined topic or subject. A blog post is an individual web page on the website that dives into a particular sub-topic for various subject information. In fact it was termed as ‘Weblog’ which was later on shortened as blog. The blogs of different subjects are added time to time on webpage so that desired traffic can be attracted on the page. The purpose of the blog varies according to the service or product provided to the customers. This may be for branding, credibility or it may be also for simply offering value to the customers.
There are following steps for writing a good blog post.
1. Decide A Topic
This is the primary step to decide on what topic you are required to write. The subject or the topic should be selected to mainly satisfy the need of the reader unless if it is not on the branding, promotion of product or service. Narrowed down topic is much more effective than the subject or topic general in nature. Topic should be selected as per the pain point of the reader or the customer. Since the medicines are selected as per the ailment, readers search the topic as per their requirements on different platforms. The topic should be selected in such a way so that it should directly address to the need of the reader or visitor.
2. Attractive Headline
Headline is the most attractive part of the blog. It is the catchy headline that entices the attention of the reader. The headline must be a keyword or buzz word. I was not attracted by the headline ‘Reduce Your Belly Fats’ but the headline ’13 Top Secrets On How To Reduce Your Belly Fats’ which appealed me to read the article twice and take the required notes. So catch the readers ab initio. There are number of website you can visit for searching an incredible handy headlines, like ‘How successful…’, ‘How to be..’ etc.
3. Introduction
Introduction is the most interesting part of the blog. With few lines written in the starting will definitely attract the reader to go through whole section of the blog. The introduction should be framed in such a way that it should create ‘Why’ for the readers. The introduction sometimes creates hopes, dreams and sometimes even worries or fears in such a way that they are compelled to read the blog for the solutions.
4. Headings and Subheadings
Reading plane text or paragraph is almost boring affairs for the reader. It is therefore advisable to write good headings and subheadings so that even if the reader does not want to read whole text of the blog, they can glance over the headings and subheadings to get insight of the idea you have projected. Bold or italic may add the aesthetic value to the paragraph. In stead of writing continuous text if the bullet points or numbering is used, it will be convenient for the reader even to take note or copy the important points for their ready references later on.
5. Editing And Proofing
You may have written a fantastic blog with deeper ideas from your inner thoughts but a spelling mistake, may be, typing error may give very bad impression to reader. Therefore double checking of text for spelling and grammar is very much needed. Plagiarism check plays a vital role for your blog as it may happen that without your knowledge your ideas and text may match with the post written by somebody else. Sometimes, copy write issue may invite legal consequences if it is ignored.
6. Featured And Other Images
Reading only text may sometimes be boring and therefore it is recommended that number of images matching with the subject should be used in the blog so that it becomes interesting for the reader. Featured image is the opening of gate for your blog post. An attractive image at starting may draw attention of many readers or visitor on the webpage just like the attractive title and introduction of the blog post.
7. Research And Facts
Your ideas may be amazing but if you include the data or facts received in your draft with proper search may add feather in your cap. Whenever data or research is used in your blog post, you must give the reference of writer. A well researched data may give good impression to readers that you have not only written casual thoughts but you have done desirable research and spend considerable time for the blog post.
8. Interlinking Of Sub Topics
When you are writing on any subject, reader should not feel jumping from one idea to another without rationalisation. In fact it should be a continuous flow and reader should proceed smoothly from paragraph to paragraph. Longer sentences may sometime give difficulties and therefore, short sentences should be used so that idea can be absorbed in the mind of reader easily. It is not the knowledge of language that impresses reader but the idea depicted in simple manner.
9. Call To Action
A blog post with good idea or information is always welcome by the reader but if there is no implementation, the whole purpose is defeated. Every blog should invariably include the action part at the end so that reader can take action. This action may be in the form of a button, image with hyperlink or text leading to landing page or website. For instance, if you are author and you have written a blog on good topic, you can give link to your book on related topic so that reader can be benefitted with further reading and detailed information. It is also beneficial to author as process of algorithm can add value to the credibility.
Take Away
1. “If you can’t explain it simply, you don’t understand it well enough.” –Albert Einstein
2. “Blogging is hard because of the grind required to stay interesting and relevant.”–Sufia Tippu
